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Don’t we all want to stay ahead of our game when it comes to fashion and beauty? For me, it’s an absolute YASSSS!
The beauty industry is constantly evolving, with new brands, trends, and products emerging almost every month. As we move into the year 2023, it’s pretty obvious that some beauty trends are just meant to dominate the market.
1. Skinimalism – The one “highly raved” trend towards minimalism is gaining momentum in the beauty industry. With its focus on skincare instead of makeup. This trend is all about embracing natural beauty and streamlining your skincare routine to focus only on key products that deliver actual results. We are finally bidding farewell to that extra layers of makeup that just sits on your face, making it look extra cakey.
2. Tech Beauty – As technology continues to evolve, the beauty industry is also finding new ways to incorporate it into daily-use products. From smart mirrors to LED light tools to personalized skincare apps. Technology is all set to entirely transform the way we approach beauty.
3. Sustainable Beauty – Thankfully, consumers are becoming increasingly aware of the impact their purchases have on the world’s environment. Sustainable beauty and fashion products, made with eco-friendly materials and packaging, are also playing a huge part in the key trends of 2023.
4. Inner Beauty – So far, THE BEST TREND OF 2023! The focus on inner beauty, and the understanding of what we put into our bodies and how we physically appear, is set to continue in 2023. In general, supplements, probiotics, physical and mental exercises, and superfoods will all play a major role in this trend.
5. Bold Lips – While skinimalism is taking over the skincare department by storm, bold lips are also a part of the major trends of 2023. And yesss, it is exactly what you think it is! Bright colors, bold finishes, and statement-making shades.
6. Eye-Enhancing Makeup Products – With face and eyes masks becoming a permanent fixture in our daily exhausting lives, eye-enhancing makeup products such as mascara, eyeliner, eye shadow, highlighter, and (a new addition) embellishments are successfully taking over the center stage in 2023.
7. DIY Beauty – The COVID pandemic has led to a rise in DIY beauty. As more and more consumers look for ways to recreate professional salon treatments at home (which we definitely don’t recommend for all treatments). DIY beauty trends, from at-home box dye hair color to facial treatments, are all set to be a part of 2023 beauty trends.
8. Genderless Beauty – In the past, there have been some major difference in the beauty products of both genders. But with time, thee boundaries between “female” and “male” products are blurring pretty quickly. Especially with a large number of brands embracing and introducing genderless beauty products.
It goes without saying that the beauty trends for 2023 offer a wide range of options for people from all around the world. From minimalism to bold lips, sustainable beauty to tech beauty, there is a little something for almost everyone. Regardless of the gender, age, ethnicity, or personal preference.
Moreover, as we move forward into a new era of beauty, it’s pretty obvious that inclusivity, sustainability, innovation, and embracing and enhancing our natural beauty will be the key factors in the future of the beauty industry.
